This personal project was inspired by the design story behind the Nike Air Max 95: its strength and fluidity drawn from the human body, with the midsole as the spine, graduated panels as muscles, lace loops as ribs, and the upper as skin.
I created a series of styleframes and explored translating those ideas into motion. My focus was on experimenting with 2D-inspired looks built in 3D software, pushing them toward a graphic, almost hand-animated feel.
C4D & After Effects
STILLS
BEHIND THE SCENES
