At Bolder Creative, we were commissioned by New Era Europe to produce video and print content for the brand’s Summer 2018 “Home of the Trucker” campaign. Shot on location in Barcelona, the films highlighted the versatility of the Trucker cap as both a style accessory and a staple in everyday social settings.
The final package included a hero brand film, a series of short social edits, and still photography for use across New Era’s social, digital, and retail platforms.
My role: Editing the hero brand film and social media deliverables.
Agency: Bolder
Client: New Era
Social Media Edits
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